Real (Estate) Talk: What one realty firm is doing to boost Black homeownership

This year, the federal government has taken steps to recommit to fair housing, but what can be done locally? Here’s what this Wisconsin firm is doing to help would-be homebuyers overcome barriers to homeownership. Continue reading

The Real Word: Why are there discrepancies in appraisals?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll invite Warren Sumner to discuss the appraisal process, plus Dave Ramsey vs. eXp, and a property website tha… Continue reading

The Real Word: Why are there discrepancies in appraisals?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll invite Warren Sumner to discuss the appraisal process, plus Dave Ramsey vs. eXp, and a property website tha… Continue reading

Inman Review: Can Roof take your lead capture to new heights?

Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Continue reading

Does your advertising paint a true picture?

In real estate, transparency should matter. However, there’s a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction and along the seams between black and white. Continue reading

Revealed: the crucial reasons some agents fail on teams

With the failure rate for new agents so high, teams can provide an environment more amenable to long-term success. Why, then, do so many agents on teams still fail to succeed?  Continue reading

Why ‘do what you love, outsource the rest’ is bad advice

While hiring staff to take on tasks you’re not best at is a common way of growing a team, it can be incredibly costly to hire out a task you haven’t mastered yet. Here’s what you should consider before opting to “hire it out.” Continue reading

7 marketing tools that’ll help you strategize business growth with ease

Quality marketing drives business growth, but creating it can be overwhelming for busy real estate agents, especially amid a summer selling season that never ended. Here are a few tools that have helped me drive growth in my real estate business. Continue reading

Be an off-market pro: 10 tips to find hidden inventory

With more buyers competing for fewer homes, it’s more essential than ever for agents to find ways to stay relevant. And the best way to do that is to bring your clients inventory they didn’t even know existed. Here’s how. Continue reading

The New Normal: What if sellers become complacent?

The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident? Continue reading