Most seller’s agents don’t know exactly why they were chosen as the listing agent — and they don’t ask — so they end up using the same listing presentation year after year. If you are in need of a listing presentation refresh, use these four savvy and … Continue reading
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: listing marketing. Want to reach out to local homeowners and then effectively list the… Continue reading
Although we are in a buyer’s market, many potential homebuyers lack any sense of urgency to step up and make meaningful offers on properties they love. Here are five tips for getting buyers off the fence and into their dream home. Continue reading
Violating your clients’ trust can ruin your reputation, cause unnecessary litigation and fighting and likely end your career. Here are five big fat lies that’ll sabotage your real estate career and the truths that will save it. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll talk over whether sellers should list the Monday after the Super Bowl. Continue reading
Read Austin Board of Realtors CEO Emily Chenevert’s call to association boards and executives. Continue reading
We all know this business is made up of more than just agents and brokers, but no one can deny that it’s the agents who build the closest bonds with consumers. Here are 25 realities agents have to deal with every day — the rest of the industry should t… Continue reading
Negotiating is a delicate dance, and one misstep can derail months of hard work. Here are 11 things you should never do when negotiating an offer. Continue reading
It seems that lately the rhetoric around brokerage models, a frequent discussion topic, has been ratcheted up a few notches. Those who trash-talk should stop wasting valuable time and energy, and instead, focus on themselves. Our industry doesn’t need … Continue reading
Last week at Inman Connect New York 2019, Anthony Lamacchia advised a crowd full of eager real estate pros to refrain from asking these two questions: “Are you pre-approved?” and “Do you have a Realtor?” But I’m here to say you can (and should) ask tho… Continue reading