Tag Archives: Opinion

4 lessons I learned as a plumber’s apprentice

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Sometimes, we experience chapters in our early years that turn out to be extremely transformative and beneficial for getting us through situations later in life. Horizon Realty Group COO Jeffrey Michael can attest to this as his time as a plumber’s app… Continue reading →

What Lady Gaga taught me about real estate clients

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Everyone has their quirks — for Lady Gaga it’s wearing meat dresses, and for your clients, it’s something else. Either way, everyone deserves a chance to be heard before they’re judged. Sometimes, it’s best to forego preconceived notions and approach p… Continue reading →

How to recruit top agents like the big dogs: Part 2

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For small and indie brokers to compete against the big dogs when recruiting, they must be able to articulate their strengths, uncover the agent’s motivation for leaving their present firm and provide them with concrete strategies to help them build the… Continue reading →

How to recruit top talent like the big dogs: Part 1

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Signing bonuses, big marketing budgets, 100 percent splits — the recruiting battle for agents today is fiercer than ever. Nevertheless, small and indie brokers can win against “big dogs” if they know how to leverage their strengths and capitalize on wh… Continue reading →

What agents should know about online reviews

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Step back, and ask yourself: Do I have a plan for getting more reviews this year? There’s a good chance you don’t, but fear not, it’s never too late to get started building a base of reviews and leveraging them to get more business. Here’s how. Continue reading →

8 home renovations that’ll annoy the neighbors

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It’s natural for proud homeowners to want to upgrade their properties; however, some home renovation projects impact everyone in proximity to the home — and their home values, sellability and general mental state. Here are eight projects that’ll have t… Continue reading →

This one barrier is keeping us from innovating

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Brokers and MLSs don’t speak the same lanugage. In this article, Sam DeBord decodes the translucent industry lingo surrounding MLS consolidation. Continue reading →