A survival guide for sellers living in a fully staged home

Living in a fully staged house that must be ready on command for a showing is perhaps the least attractive part of the selling process. If you find your sellers are struggling to cope with living in a home that’s staged and actively being shown, heed t… Continue reading

Employee or independent contractors: Should California brokerages be making contingency plans?

As California employment law changes in response to the emergence of the gig economy, real estate brokers and agents need to stay updated and start thinking about what role they want to play in a legal landscape that’s still in turmoil. Continue reading

READ: Redfin CEO’s letter to buyer’s agents

Following the announcement of Redfin Direct, a new service that will enable buyers to make offers on Redfin-listed homes through the company’s website without agents, here’s CEO Glenn Kelman’s response to concerns. Continue reading

Why indie brokers should take back the search

Until recently, regular Inman contributor and indie broker Troy Palmquist thought using a branded app was a luxury. But after a conversation and some research, he’s opened his eyes to the possibility of white-labeled tech and the benefits that far outw… Continue reading

11 things agents should know about working with millennials

Each generation bears its own unique characteristics. For the millennial generation (those born between 1978 and 1995), homeownership is a top priority. But college debt and uncertain job prospects mean that they often have to move back in with their p… Continue reading

4 terrible ways to get ‘likes’ on social media

Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading

Don’t believe Keller Williams is a tech company? Think again

When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational. Here’s why industry veteran and regular Inman columnist Bernice Ross believes doubters are dead wrong. Continue reading

4 fears agents need to embrace to truly connect with their audience

Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading

Can’t we all just get along? 3 tips for establishing mutual respect

When thinking about the deals completed with good karma still intact, it seems like one thing is always a factor: mutual respect. Here are three tips for ensuring both sides are making nice, playing fair and still happy to work together in the future. Continue reading