Tag Archives: Opinion

Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review

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Addressable combines AI-written direct mail campaigns with automated landing page creation to create integrated marketing campaigns. Continue reading →

Have a plan, bring a buddy: How agents door-knock today

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You told us it works and that you need to be safe while doing it. Here is what our readers (and the data) have to say about door-knocking for listings and new business. Continue reading →

What the latest Fed survey data tells us about consumer psyches

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Take a look at the latest SCE Housing Survey which offers a detailed look at consumers’ psyche in regard to the housing market. Continue reading →

Too busy to show homes? Maybe Showami can help: Tech Review

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Showami is software that facilitates the broadcast, acceptance and payment of showing needs between licensed agents, offering teams and brokerages a quick way to create a showing delegation system. Continue reading →

After Ralph Yarl, it’s time to retire door-knocking once and for all

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A teenager was shot for knocking on the wrong door. Telling your agents to door-knock for new business is dated advice, and it could be deadly. In a world where gun violence is in our headlines daily, it’s time to stop door-knocking. Continue reading →

Texas RPACs are backing anti-LGBTQ+ candidates. Get angry

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Realtors, through local, regional and state RPACs are providing financial support for elected officials who are discriminating as they write and support anti-LGBTQ+ bills in statehouses across the nation. It’s time to stand up, says Ryan Weyandt, CEO o… Continue reading →

Modwell visualizes a new way to market a listing: Tech Review

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Agents and buyers can work together to search and save relevant homes from their market, and then leverage Modwell’s well-built custom rendering and design services to “imagine” what can be done to the property, inside and out. Continue reading →

The agent count model doesn’t work for teams

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If you want to see your team implode after a few years, focus on filling seats with anyone who can breathe, Jeff Glover writes. Here’s why the agent count model simply doesn’t work for building a profitable team. Continue reading →

5 mythunderstandings about agent retention in 2023

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Once you’ve found agents you want to partner with, it’s time to put forth the effort to keep them around, and that starts with understanding what agents really want. Here are Livian CEO Adam Hergenrother’s top five myths surrounding retention in 2023. Continue reading →