Tag Archives: Opinion

The great agent reshuffle: Essential checklists you need to onboard agents in a down market

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Onboarding and recruiting practices change in a shifting market. When inventory is low and competition is fierce, bringing on new team members requires extra focus and streamlined systems to keep chaos at bay. Continue reading →

Sink or swim, the fate of real estate’s mightiest CEOs will be revealed

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Heads will roll and company valuations will sink so low that new outsiders will opportunistically make big acquisitions, Brad Inman writes. Real estate’s Masters of the Universe are on notice. Continue reading →

Stop making comparisons to 2021. It’s an outlier: DelPrete

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Year-over-year numbers don’t take into account the fact that the pandemic years were radical outliers on a number of levels, real estate being just one. Mike DelPrete analyzes the fallacies associated with much of the current market handwringing. Continue reading →

What’s next? Top economists tackle the biggest questions in real estate

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What is the state of the housing market, and what can you expect next? Find out from two of the industry’s leading economists, Leslie Appleton-Young and John Tuccillo, in this wide-ranging discussion with trainer and author Bernice Ross. Continue reading →

7 pros and cons of having a real estate investing partner

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Investing in real estate with a partner can be extremely appealing and comes with many advantages. However, there are also some potential pitfalls. Here are seven pros and cons to consider before taking on a real estate investing partner.  Continue reading →

3 essentials for your all-hands-on-deck marketing meeting

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There is no getting around the fact that your team’s marketing strategy needs an update. Here are three essential points to consider to adjust the sails for your brokerage messaging over the next few months. Continue reading →

3 ways to think longer-term marketing strategies

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Let’s face it: It’s so easy to get caught up in the here and how and not worry about the long term. Marketing expert Molly Briscoe has some sage advice for thinking about your future pipeline. Continue reading →

5 tips for becoming stronger in a down market

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A challenging market is exactly where real estate agents provide the most value, writes The Agency’s David Walker. Here’s how to become stronger as the market gets harder. Continue reading →

7 reasons you should seriously (re)consider LinkedIn

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If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading →