Zillow vs. Opendoor: Who’s doing it better right now?

Opendoor made over 2 million offers to curious homeowners in 2021, exponentially more than ever before. According to Mike DelPrete, this highlights the growing potential of Opendoor’s top-of-the-funnel customer appeal — which is beginning to rival Zill… Continue reading

Hit subscribe: 22 YouTube channels every agent should follow

According to Jimmy Burgess, there’s an incredible array of content available today to help with every aspect of real estate. Whether you’re looking for tips to improve your own video marketing or are seeking out expert advice on running your business, … Continue reading

Looking to find great media help in your office? Look for a journalist!

Finding the perfect match for your marketing team is a huge challenge for many teams. Broker Jeff Lichtenstein recommends hiring journalists to fill the gaps and grow your business. Continue reading

In a shifting market, leadership and communication are key

In this week’s video column, @properties Christie’s International Real Estate executives Amy Corr and Kevin Van Eck provide suggestions on what brokers, owners and team leaders can do to market-proof their brokerage, business and agents. Continue reading

It’s time to audit your team’s tech stack and systems. Here’s why

No matter what the changing social and economic environment brings, running an efficient real estate business is key to staying competitive. The right tech stack has the power to transform the way we conduct our day-to-day business and communicate with… Continue reading

An economist’s take on what can be done about housing affordability

There are currently 45 million Americans aged between 25 and 34 — and most aspire to homeownership. However, according to Windermere Real Estate Chief Economist Matthew Gardner, the massive price growth many of us have benefitted from over the past sev… Continue reading

Team(b)erage: The solution for scaling indie agents

Teams are not for everyone, writes Adam Hergenrother, and yet, many independent agents don’t necessarily want to reinvent the wheel. Teamberages are the middle way for anyone who is driven, growth-minded, and willing to put in the work. Continue reading

4 simple ways to train team members when you’re not the expert

Even though you’re a team leader, you don’t have to be the last word on everything. When training your team, writes Joel Lock, it’s important to do your homework and know what you don’t know. Continue reading

Why your next CMA will probably flop

As the market shifts, relying on data that is 60 to 120 days old just won’t cut it. Coach Bernice Ross offers tech tools to help you create more timely and accurate CMAs. Continue reading

What’s your top tip for luxury agents in today’s market? Pulse

This week, we want to know: How have the past couple of years redefined the luxury market and changed what it takes to be a luxury agent? Continue reading