Whether paid for or earned, every lead is expensive, and services like SignMore, especially when backed by sharp tech and a solid strategy, can help ensure the money you’re spending on getting business ends up producing a return. Continue reading
In this week’s episode of The Real Word, hosts Byron Lazine and Nicole White sit down to discuss parallels between Peloton and the pandemic-era real estate market, top-notch negotiation strategies, and this week’s Left, Middle, Right. Continue reading
According to NAR, 62 percent of agents report that they have not taken a self-defense class before. This is one stat about safety that Jeff Lichtenstein says brokers can improve for their teams. Continue reading
Housing fills a basic human need, so why is proptech being used to enrich the few rather than to benefit the many? Continue reading
Onboarding and recruiting practices change in a shifting market. When inventory is low and competition is fierce, bringing on new team members requires extra focus and streamlined systems to keep chaos at bay. Continue reading
Heads will roll and company valuations will sink so low that new outsiders will opportunistically make big acquisitions, Brad Inman writes. Real estate’s Masters of the Universe are on notice. Continue reading
Year-over-year numbers don’t take into account the fact that the pandemic years were radical outliers on a number of levels, real estate being just one. Mike DelPrete analyzes the fallacies associated with much of the current market handwringing. Continue reading
What is the state of the housing market, and what can you expect next? Find out from two of the industry’s leading economists, Leslie Appleton-Young and John Tuccillo, in this wide-ranging discussion with trainer and author Bernice Ross. Continue reading
Investing in real estate with a partner can be extremely appealing and comes with many advantages. However, there are also some potential pitfalls. Here are seven pros and cons to consider before taking on a real estate investing partner. Continue reading
There is no getting around the fact that your team’s marketing strategy needs an update. Here are three essential points to consider to adjust the sails for your brokerage messaging over the next few months. Continue reading