Helping real estate clients choose their ideal neighborhood

Neighborhood quality is subjective, yet Realtors cannot recommend a neighborhood or steer clients into or out of a particular neighborhood, according to broker Teresa Boardman. Here’s what to do instead. Continue reading

Your unique service proposition differentiates you. Here’s how to communicate it effectively

Agents must effectively and efficiently communicate the value they bring, and the best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication. Continue reading

The broker’s dilemma: ‘What if I train them and they leave?’

A solid training and development program is quite likely to improve retention, as well as attract new talent, according to broker Jay Thompson. Although you may lose someone occasionally, you’re also going to have happier, more satisfied agents — as we… Continue reading

Millennials want to buy. Here’s how you get them to the closing table

By taking the proper steps and doing the required research, you have the opportunity to help your millennial buyers overcome the many barriers that have continued to shut them out of homeownership. Continue reading

What ‘Inventing Anna’ can teach us about vetting colleagues and clients

Humans are wired for connection, but how do you know whether or not you can trust that new acquaintance? Learn how to put them to the test and ensure that you’re building an authentic and vettable professional network. Continue reading

Stop Googling ‘bubble’: Here’s why the news may be more positive than you think

Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions, and the news may be better than most people expect. Continue reading

3 digital training courses leaders should take 

Moving from the role of independent agent to that of a team leader requires a different skill set. Taking the time to take a course on leadership can provide the background needed to lead your team in the best way possible. Continue reading

7 steps to give new real estate agents a leg up

Don’t shut down a new agent’s enthusiasm, says coach Darryl Davis. Instead, nurture their spark of greatness so that they can maximize the potential of their new real estate business. Continue reading