How to reel in business with this simple back-to-basics tip

Marketing and brand-building are two of the most important things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail, according to Jay Thompson. Continue reading

Real Estate 101: How to make networking work for you

A robust network is the best way to find new leads, line up your next job, or help big clients find homes that meet their exact specifications. Clever CSO Luke Babich takes you through five avenues to expand your reach. Continue reading

Are you a manager or a leader? Here’s how to tell

Great leaders must be like the honey badger. They are widely known for their persistent nature, tenacity and ability to evolve with their environment. These are the qualities of a great leader. Continue reading

Tom Ferry on buyers, branding, brokerage: The Real Word

This week: Byron Lazine and Nicole White are joined by special guest Tom Ferry offering insights on marketing to millennials and expanding your brokerage’s end-to-end capabilities. Continue reading

Gentle persuasion: Help your buyers change the narrative on low inventory

The low inventory problem isn’t always with the market, according to broker Cara Ameer. Sometimes it’s with buyer expectations and the way you manage them (or don’t) as their real estate agent. Here’s a letter she wishes she could send to every wannabe… Continue reading

What is ‘Back to Basics’ in 2022?

There’s so much to learn and do in real estate today. Whether you’re just starting out in the business or trying to rethink the next phase of your career, it starts with figuring out what the new fundamentals really are. Continue reading

Her-story: 13+ books (by women) that real estate pros recommend

These might not be your typical real estate reads, but agents assure us there is a lesson to be learned for every type of agent within the pages of these books. Here’s a round-up of some of the top books by women — in her own words — recommended by re… Continue reading

The gender problem: Getting past discriminatory practices

It’s past time to examine how gender impacts money, professional progress and safety. Here are the six major challenges women in real estate face and what we can do about them. Continue reading

Lion & Orb’s +AdStudio makes the most of positive press: Tech Review

+AdStudio is software to create and manage digital ad campaigns, primarily for Facebook. Campaigns can be devised for multiple Facebook and Instagram pages and campaign goals, such as listing promotion, agent branding or website traffic. Continue reading