Opendoor vs. Zillow: Pricing is a ‘competitive advantage for iBuyers’

A comparison of Zillow Offers and Opendoor highlights the critical importance of pricing in iBuying. There’s an understated elegance in the detail; it’s not just buying low and selling high. But what makes for a successful pricing operation? Continue reading

Local Showings by Delta Media enters the showing coordination contest: Tech Review

Local Showings is a home showing management app by Delta Media for agents to use when setting up and requesting home showings. It has mobile companion apps for Android and iPhone users and offers coverage for 97 percent of MLS listings nationwide. Continue reading

HAR’s ShowingSmart is the latest entry in the race to replace ShowingTime: Tech Review

ShowingSmart is a software solution for scheduling showings and arranging buyer tours developed for members of the Houston Association of Realtors. Continue reading

‘Think and Grow Rich’: 7 lessons for real estate agents

Many of the same principles identified Napoleon Hill’s “Think and Grow Rich” are crucial to building a thriving real estate business. Jimmy Burgess breaks down the most powerful traits from the classic self-help book so agents can gift themselves riche… Continue reading

What lenders brawled over in Atlantic City: The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a fight that broke out in Atlantic City, Redfin’s call to drop crime data and Jay Thompson’s new app for agents. Continue reading

Treat yo’self: 3 impactful ways to take care of your real estate team in 2022

Many teams had their best year ever, which means now is the perfect time to truly thank the people who got you there. If you have a little extra coin left over from 2021, expansion team leader Adam Hergenrother suggests you give your team what they tru… Continue reading

Redfin is right: Why crime data doesn’t equate to ‘safety’

Redfin proclaiming that no real estate site should show neighborhood crime data is a pretty bold call to action. Here’s why I agree with it — and why you should strongly consider not displaying those statistics on your websites. Continue reading

Sometimes being a quitter is the right thing to do — here’s why

Here’s a secret: It’s OK to quit. Knowing when to leave a job or drop a client from your life is just as important as taking on new challenges. Quitting — a job, a person, a brokerage, a business plan — can be a way to have more by having less. Continue reading

Placester’s Agent Manager helps agents get online faster

Website design and marketing company Placester announced in a press release the launch of Agent Manager, a collection of features to empower top-down web presence management and digital marketing capabilities. Continue reading

Brad Inman’s real estate predictions for 2022: Here’s to a sober year

Keller Williams, Douglas Elliman, the DOJ and the NAR. Brad Inman’s crystal ball is “a little foggy — but a big trend is coming into focus for me” in 2022, Inman’s founder writes. Continue reading