A strategic approach to marketing to past homeowners

Even in a changing market, consumers have life events prompting them to transact. Successful agents and teams who have nurtured their database will be in the right place at the right time. Continue reading

6 steps for turning ‘orphan’ clients into your lifetime fans

This strategy for reaching out to your brokerage’s past clients is perfect for newbies and agents who are looking to jump-start stalled productivity. There’s never been a better time to take advantage of every opportunity to drive listing and sales lea… Continue reading

Start here: 9 skills agents need to nail from the start

Most fledgling agents fail because they don’t master the business fundamentals and build on those fundamentals throughout their careers. If you’re new to the industry, focus on complete mastery of these skills first. Continue reading

How to nurture clients who can’t afford to buy right now

What if you have clients who need to move but can’t afford it? How do you help even when there is no immediate sale? Here are a few tips for helping clients overcome the laws of expansion. You’ll be their agent for life. Continue reading

How to use the ‘1-7-30’ method to realize your goals

Focusing on realistic and attainable goals is critical when establishing business and personal ambitions. Shorter-term goals allow you to zero in on what needs to be done now to meet them. Here’s how you can plan for the short and long term. Continue reading

Exiting real estate: How sellable is your business?

Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale.   Continue reading

9 basics every agent needs to master from the start

A major reason that most agents fail is they don’t master the fundamentals — and then build on them throughout their career. Similarly, veterans have dips in their businesses because they lose focus on the basics. If you’re new to the industry or find … Continue reading

5 tips for remaining your clients’ agent for years to come

Getting a 5-star review from clients doesn’t guarantee you’ll get their business in the future. Try these five tips to stay top-of-mind long after they sign on the dotted line. Continue reading