Why your ‘999’ price strategy is only fooling you

Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading

How to get sellers to accept pricing in a turning market

The market does appear to be cooling off and that can prompt painful conversations with clients who may not realize they need to temper their expectations.  Continue reading

5 ways to keep your seller’s expectations in check

Sellers often have their own ideas of what the selling process looks like. When these notions surface, you’ll have to address them head on and set your sellers straight. Here are five ways to address seller concerns before they become outrageous expect… Continue reading