Tag Archives: purplebricks

The Agency CEO dismisses Purplebricks agents as ‘plumbers’

By | | Uncategorized
Comments Off on The Agency CEO dismisses Purplebricks agents as ‘plumbers’

Mauricio Umansky, the outspoken chief executive of The Agency in Beverly Hills, taunted the US CEO of Purplebricks during an Inman Connect panel Tuesday. Continue reading →

Corcoran CEO: Online portals are ‘biggest competition’ going forward

By | | Uncategorized
Comments Off on Corcoran CEO: Online portals are ‘biggest competition’ going forward

Pamela Liebman is a rarity in the real estate industry. She’s been with Corcoran her entire career, since 1984, serving as president and CEO for 18 years. She spoke with Inman in a wide-ranging conversation about the recent decision to franchise, as we… Continue reading →

Why is Purplebricks’ backer betting hard on hybrid agents?

By | | Uncategorized
Comments Off on Why is Purplebricks’ backer betting hard on hybrid agents?

Axel Springer, the $6 billion European media house, is going “all in” with online hybrid agents, through its investments in Purplebricks and Homeday. It’s making a calculated bet that competing with its real estate agency customers is the best long-ter… Continue reading →

Biggest brokerage news of 2018

By | | Uncategorized
Comments Off on Biggest brokerage news of 2018

Brokerages saw a lot of movement this year, be it highly-producing teams and franchises striking out on their own or legacy companies launching new brands. Continue reading →

What’s the most dangerous thing about Purplebricks? Its risk tolerance

By | | Uncategorized
Comments Off on What’s the most dangerous thing about Purplebricks? Its risk tolerance

Purplebricks’ core U.K. market continues to grow and is meaningfully profitable, proving that the model works. Key performance indicators in its other three markets reveal a deeper story of investment, growth and challenges. Continue reading →

How trustworthy do your clients think you are?

By | | Uncategorized
Comments Off on How trustworthy do your clients think you are?

A new national poll, commissioned by flat-fee brokerage Purplebricks, found that real estate agents and journalists are among the least trustworthy professions in American consumers’ minds.  Continue reading →

Purplebricks raises its fee in Australia, but has ‘no plans’ for a US hike

By | | Uncategorized
Comments Off on Purplebricks raises its fee in Australia, but has ‘no plans’ for a US hike

In the United States, Purplebricks’ flat-fee for homesellers was recently raised from $3,200 to $3,600 USD. Sellers pay the fee upfront, regardless of whether or not their home successfully sells with the brokerage. Continue reading →

‘It’s like buying a first-class ticket’: Opendoor’s acquisition of Open Listings met with mixed reaction

By | | Uncategorized
Comments Off on ‘It’s like buying a first-class ticket’: Opendoor’s acquisition of Open Listings met with mixed reaction

News that Opendoor, the Arizona-based iBuyer, acquired discount brokerage Open Listings was met with concern and cautious optimism as some agents called the move a “wake up call.” Continue reading →