What’s the best digital marketing strategy for you?

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading

How do you build a culture-driven office — and why does it matter?

Good recruiters and franchise owners know that recruiting real estate professionals is not a one-size-fits-all game. Agents choose their home offices based on a number of factors that mean the most to them. The trick is figuring out what the combinatio… Continue reading

We asked, they answered. Here are the 5 things top agents want from technology in 2020

As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading

Luxury Connect moves to Las Vegas in 2020

After a successful 6 years in Beverly Hills, Inman is moving Luxury Connect to Las Vegas. So what does that mean for attendees and sponsors of the premier real estate conference for luxury agents and brokers? Continue reading

JP & Associates REALTORS® are now of one of America’s top 10 hottest franchises

One of America’s fastest-growing brokerages has risen to become one of the top 10 hottest franchise businesses in the US (according to Inc.). Considering its franchise services launched in fall of 2018, what exactly is this company offering? Continue reading

The 3 universal truths of real estate marketing

With nearly 20 years in the biz, I’ve seen a lot: the transition from “property phone books” that were our source of truth to IDX feeds and websites, the presence of boom and bust cycles, the rise of digital, the creation of amazing marketing technolog… Continue reading

Vulture investors are scooping up defaulted real estate debt in China

Several large firms have invested more than $3B in nonperforming Chinese commercial loans, according to a Wall Street Journal report. Continue reading

Inman Connect New York welcomes international groups

Every year, nearly 4,000 real estate professionals invest in themselves and their businesses by attending an Inman Connect event. And many times, they don’t attend alone. Group ticket packages have been an effective way for attendees to save on the cos… Continue reading

Inman Connect New York welcomes international groups

Every year, nearly 4,000 real estate professionals invest in themselves and their businesses by attending an Inman Connect event. And many times, they don’t attend alone. Group ticket packages have been an effective way for attendees to save on the cos… Continue reading

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading