Realtor.com launches 3 new affordability tools for buyers

The tools, available on iOS, Android, and desktop, provide buyers with a detailed estimate of what it will financially take to own a home. Continue reading

Actor Rob Lowe slashes price of California mansion to $42.5M

Rob Lowe, the actor known for playing Sam Seaborn in the political drama The West Wing,’ just slashed the price of his swanky California mansion. Continue reading

The top 5 takeaways from the real estate industry’s Q2 earnings

Zillow business shifts, Wall Street’s thoughts on profitability and a slow housing market were the biggest topics over the past two weeks. Continue reading

Realtor.com, real estate services generate 2% revenue growth for News Corp

Move and REA Group raked in $18 million, but increased investments in Opcity diminished News Corp’s overall quarterly revenue by 8 percent, according to an earnings call Thursday. Continue reading

Realtor.com extends Facebook ad product to brokers

Realtor.com has expanded its Facebook ad product Local Expert to allow ads to be bought for city-wide listing searches, not just zip code-level searches. And those city-wide ads can now be purchased by brokers, not just teams and agents. Continue reading

Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading

Realtor.com predicts market shift impacting buyers is on the way

A market shift that will impact homebuyers well into 2020 is likely on the way, according to realtor.com’s June 2019 trend report.  Continue reading