For Veronica Figueroa, a broker and owner of RE/MAX Innovation in central Florida, a buyer’s market will require agents to connect on a more human level. And she too saw digital advertising as a place to spend money making that happen. Continue reading
The ads appear in two places for realtor.com users: co-mingled with listings in search results pages on realtor.com’s website and mobile app and in those same realtor.com visitors’ Facebook News Feeds. Continue reading
After four straight years of declines, the nation’s longest inventory slump in history has finally come to an end, according to the latest data from realtor.com. Housing inventory was up 2 percent – or 25,000 listings – October 2018, versus October of … Continue reading
To make a Beverly Hills property stand out, most listing agents bring in a potted plant or two — Shane Patel added a whole living green wall. Continue reading
Zillow benefits from practically unbeatable network effects in the consumer space. Both of these moves ignore basic strategic principles of playing to your strengths and picking battles you can win. Continue reading
Tom Hanks’ former houseboat in Alameda Calif.’s Barnhill Marina is on the market for $600,000. So, why isn’t it attracting buyers? Continue reading
News Corp. subsidiary and realtor.com operator Move Inc. has finalized the acquisition of Opcity, a real estate lead generation technology platform. Continue reading
On Wednesday, the Dow Jones stock index plummeted 800 points. Here are the publicly traded real estate CEOs who took the biggest hit. Continue reading
A brokerage hired members of a hip-hop group to rap about the virtues of a newly listed 14,000-square-foot property in California’s Newport Beach. Continue reading
Pending home sales dropped 2.3 percent in August — the eighth consecutive month of annualized declines, according to the National Association of Realtors. Continue reading