How to talk to clients about iBuyers

Everyone’s abuzz about iBuyers and their threat to the real estate industry. But the reality behind the hype is more complex, as a couple of recent news stories show. Here are three quick ideas on how to use these stories to highlight your own value as… Continue reading

BlackRock raises its stake in plummeting Realogy

Investment management firm BlackRock now owns a stake in the real estate holding company valued at approximately 16 percent. Continue reading

Redfin and Opendoor are teaming up to take on Zillow Offers

In Phoenix and Atlanta, users of Redfin’s website and mobile app are now invited to request an offer from Opendoor. Prompts will appear in the form of a button on property pages for off-market homes and on a page through which homeowners may schedule a… Continue reading

5 standout brands in real estate tech

Many Inman readers have spent their entire careers in real estate & with great success. As a relatively new student of this business, following 12 years leading iTunes digital marketing at Apple, I am struck by the many opportunities to differenti… Continue reading

Redfin CEO says measured growth is key to his brokerage’s success

Glenn Kelman believes clear victors will emerge from the real estate tech arms race in the next couple years. Mergers and acquisitions are inevitable, he argues. That’s because real estate websites want to insert themselves into the transaction, while … Continue reading

Studies find that 2017 tax reform has mixed impacts on homebuying

Who are the winners and losers in the homeownership market after the 2017 tax reform? A trio of studies find that the answer is: “It depends.” Continue reading

Realtor.com’s iOS app will allow users to filter by commute

Announced Monday, the new feature allows users to toggle between rush hour and off-peak commute times when setting search parameters. Continue reading

California Association of Realtors seeks innovators for competition

Winners could get $10K from CAR, as well as a marketing package and access to other resources from the trade organization. Continue reading