Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading

7 ways to be a better buyer’s agent as 2025 winds down

As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading

Here’s the data you need to grow your real estate business right now

The agents who will thrive this year aren’t waiting for the market to change, Jimmy Burgess writes. They’re making the market work for them. Continue reading

Mortgage lenders are turning to AI to play in the big leagues

Rocket Mortgage and UWM are counting on AI to help them scale their businesses as mortgage rates fall. Small and mid-size lenders don’t want to be left behind. Continue reading

NAR offers $99 home security package for Realtors, clients

SafeStreets is offering NAR members and their clients a full security system for a one-time installation fee of $99 plus ongoing monthly costs. The company is the third addition to NAR’s Realtor Benefits program this year. Continue reading

Gary Keller, Opendoor stock, one broker’s TikTok: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

ListedKit uses AI for transaction management: Tech Review

Real estate teams, brokerages and agents can use ListedKit to handle all documents, timelines, inspections and contracts with help from Ava, the company’s AI agent. Continue reading

Opendoor CEO Carrie Wheeler resigns under pressure from investors, co-founder

After months of investor criticism, Carrie Wheeler has resigned as Opendoor CEO. A search for a new CEO is now underway as Shrisha Radhakrishna takes the reins in the interim. Continue reading

HGTV who? TikTok, not reality TV, took this broker’s business to another level

Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere. Continue reading

One year later, 5 agents look at how buyer agent compensation changes have reshaped real estate

It’s been a year of big talk, real change and lessons learned since Aug. 17, 2024. Martha Melendez looks at how the industry has shifted since terms of the commission settlement kicked in. Continue reading