4 pillars of creating a strong, relevant brand identity

No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading

Finish the year on top with these 5 lead-gen strategies

The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these five pipeline-building strategies. Continue reading

Forget training! Focus on skill-building with your team

Mastery starts with role-playing with peers, then graduates to practicing the skills in real-world environments. We can’t teach world-class boxers from behind a desk. They must get into the ring, writes Chris Pollinger.  Continue reading

Are we really in a ‘housing recession’?

There seems to be a great deal of confusion between our current market conditions and those of the 2008-era housing crisis. Windermere Chief Economist Matthew Gardner breaks down the differences to answer the question, “Is there such a thing as a housi… Continue reading

You have $500 to invest in your marketing plan right now. Where do you spend it? Pulse

When you first started out you may have been bootstrapping your business, but now you may find yourself spending more money to get your name out there. Continue reading

9 must-do’s before your next open house

Hosting a truly memorable and effective open house requires more than slapping up some signs and throwing open the front door. According to coach Darryl Davis, it starts well before the open house when you set your intentions and prepare the home. Continue reading

10 strategies to rescue clients from buyer’s remorse

Keeping buyers positive in the face of challenges starts before the transaction even begins and continues all the way to the closing table. Author and trainer Bernice Ross offers a 10-step plan for keeping your buyer clients on track so that they can a… Continue reading