6 steps for making your real estate brand pop in a crowded market

Maintaining a consistent brand is a central component of leaving a lasting impression on your future clients. This goes beyond using your branded color scheme, fonts and logos; it’s about telling the story of you and your business. Continue reading

Comfort can kill your business. Here’s what to watch for

Comfort can be a killer if you’re not careful. In life you’re either growing or you’re dying. Growth and comfort can not coexist, says Jimmy Burgess. If you’re comfortable in these five areas, it might be a foretell that your business will decline. … Continue reading

What not to write: What the latest YouTube scandal can teach you about damage control

When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse. Find out what he did wrong (that went viral) and why coming clean makes all the difference when you’re in d… Continue reading

4 pillars of creating a strong, relevant brand identity

No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading

Finish the year on top with these 5 lead-gen strategies

The real estate industry has endless opportunities for agents to succeed. Finish the year on top with these five pipeline-building strategies. Continue reading

Forget training! Focus on skill-building with your team

Mastery starts with role-playing with peers, then graduates to practicing the skills in real-world environments. We can’t teach world-class boxers from behind a desk. They must get into the ring, writes Chris Pollinger.  Continue reading

Are we really in a ‘housing recession’?

There seems to be a great deal of confusion between our current market conditions and those of the 2008-era housing crisis. Windermere Chief Economist Matthew Gardner breaks down the differences to answer the question, “Is there such a thing as a housi… Continue reading

You have $500 to invest in your marketing plan right now. Where do you spend it? Pulse

When you first started out you may have been bootstrapping your business, but now you may find yourself spending more money to get your name out there. Continue reading