Sellers on the fence? 10 reasons they should list this holiday season

‘Tis the season for selling! Here’s why your reluctant clients should make the leap into the market before the holidays are over. Continue reading

4 reasons every brokerage needs an iBuyer solution (yes, even after Zillow)

Consumers will continue to increasingly seek different real estate pathways. Zillow, Redfin, Opendoor and other national iBuyers aren’t going away. Why not stake your claim on a piece of the action? Continue reading

5 sales podcasts every agent should listen to

Real estate agents spend a lot of their time traveling (and the holidays are upon us). How do wise agents make the most of their time? Here are a few podcasts that’ll up your sales game. Listen next time you’re stuck in transit. Continue reading

Is Oregon’s ban on love letters in legal trouble? The Real Word

In this edition of The Real Word, Bryon Lazine and Nicole White discuss a lawsuit that’s fighting Oregon’s ban on love letters, top changes from the NAR annual conference and Real Estate Creative’s social media content. Continue reading

10 expensive mistakes new agents make

As tempting as it is to throw money at everything, spoil your favorite clients or lease that luxury car, as a new agent, you have to be mindful of making mistakes that can lead to expensive consequences. Here are a few you need to watch out for. Continue reading

Humor, connection, presence: How to upgrade your marketing in 2022

Statistics say that clients typically go with the first agent they meet — so how can you make sure you’re that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that’ll help you stand out from your comp… Continue reading

The case for reinvention: Why agents should always be adapting

The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, real estate professionals need to adapt and create something that adds value to stay ahead of the competition. Continue reading

$6M in 4 months: How to use this agent’s free Facebook lead strategy

If you are looking for a source for free leads, don’t miss out on the opportunity that local Facebook Groups offer. Add value, be a valuable resource, and business will follow. Here’s how Realtor Jay Johnson pulled out $6 million in closed sales in his… Continue reading

3 keys to leaving a lasting impression on everyone you meet

Whether you’re meeting with clients or just striking up a conversation with a new contact, first impressions matter. Here are the most valuable tips you’ll need to tap into the best version of yourself — and build strong, lasting relationships. Continue reading

Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading