How to couch armchair expert advice

Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here are eight scenarios you are likely to encounter and how to contend with them. Continue reading

5 secret ingredients to creating buyer loyalty

Put these ingredients in place for every buyer lead you receive, and you’ll succeed with more ease and fewer headaches — while building that ever-elusive loyalty. Continue reading

11 tips for crafting an offer that won’t get passed over

To keep a leg up on the competition and help maximize your client’s chance of success, you need to make sure that your contract is error-free, clear and organized. Here are some best practices, plus common mistakes to avoid. Continue reading

Building a culture of giving: 50 years of enhancing lives and communities

The C21® Network has raised a lifetime total of $129M in support of persons with disabilities, their families, and caregivers to ensure that everyone – regardless of age or ability – is 121% included and 121% empowered.
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Writing your agent bio? 13 tips for standing out from the pack

Every agent needs an amazing bio for clients to check out as they do their homework, but it can be tough to come up with one, especially if you have little experience. If you’re not sure where to start, here are a few tips (and examples worth borrowing). Continue reading

The Real Word: Will Biden’s executive order really upend real estate?

In this edition of The Real Word, Byron Lazine and Nicole White discuss Biden’s executive order, why singles are moving and Opendoor’s new referral rewards program.
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Opendoor’s mortgage attach rate jumps, but at what cost? Mike DelPrete

For any company attempting to generate profits from adjacent services, and there are a lot, mortgage remains hard. It is no panacea for profitability. Continue reading

Zero contacts? 6 ways to get clients as a newbie

Making connections is a crucial part of being a real estate agent. But if you’re new to the scene, with no contacts at all, where do you even start? Here are a few tips for finding those potential clients. Continue reading

Defend your commission: 5 reasons you’re worth it

To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg. Continue reading