Should you buy leads? An agent and broker go head-to-head

A veteran agent wants her broker to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium they can achieve? Anthony Askowitz explores this hypothetical situation from both sides of th… Continue reading

Lesson Learned: Have the patience to let your dreams come to fruition

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how NYC’s Richard Wheeler went from nightlife fixture to real estate strategist. Continue reading

5 real estate marketing do’s and don’ts for 2022

In today’s increasingly online world, how do you capture your audience’s attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here’s what you need to know going into 2022. Continue reading

Back to the office? What real estate agents should wear

It’s time to trade in those sweats for “real” clothes. But what constitutes professional attire now? If you’re not sure what the rules are anymore or if you simply want a wardrobe refresh, here are some things to think about so you can stay on the righ… Continue reading

10 tips for a fierce listing presentation from ‘Million Dollar Listing LA’ stars

David Parnes and James Harris put together their top tips for creating a listing presentation that will wow potential sellers and manage their expectations once they make the smart decision and choose you.   Continue reading

Inman Top 5: The biggest stories of the week Nov. 12-19, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading

250 raving fans: How to build solid relationships

Success in this business is directly related to the relationships you build over time. So how do you build these relationships? How do you create 250 absolute raving fans? Here’s how to make the most out of your sphere. Continue reading

How to grow your business through gratitude this thanksgiving

The personal rewards of being a thankful person has a higher ROI than any transaction you could close. Here’s how to show your gratitude to your top clients and make this your best Thanksgiving ever. Continue reading

Create future closings: How to keep tabs on your VIPs

To keep tabs on his highest-priority clients, Jimmy Burgess maintains a whiteboard with anticipated listings, buyers and his top referral partners — plus, the last time they got in touch. Here’s how he provides them with value and keeps communication o… Continue reading

How to make home sales less painful for your clients

Referrals come from clients who’ve had a good experience with you. And what’s the secret sauce to a seamless homebuying or selling process? Having detailed, organized systems in place that guide your customers through it all, step by step. Continue reading