8 secrets to creating a truly impactful personal brand

Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It’s about making a real difference in people’s lives and inspiring them to live better. Continue reading

Quality over quantity: What you should NOT be blogging

By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition. Continue reading

Want to avoid AI pitfalls? Think like a compliance officer

Real estate professionals would be wise to think like regulators and prioritize compliance when evaluating the potential use of AI in their business, compliance expert Summer Goralik writes. Continue reading

7 ways to create top-of-mind name recognition with no budget

Coach Darryl Davis’ advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding. Continue reading

Negotiating short sales is a crucial skill for real estate agents

With some areas seeing rising prices and low supply, Clever’s Luke Babich writes, many would-be homeowners are looking into unconventional routes to homeownership, including short sales. Continue reading

These are the markets where rent growth will be strongest in 2024

Multifamily investors can thrive even during periods of more moderate growth by understanding their renters, markets and properties, Michael Zaransky writes. Continue reading

Captivate, connect and convince with compelling presentations

Applying insights from the “Harvard Business Review” and adapting them to the unique demands of real estate, Nikki Beauchamp writes, you can elevate your presentations from informative to influential. Continue reading

7 pitfalls that can ruin your reputation as a real estate agent

Your reputation precedes you in every meeting, showing and negotiation, coach Darryl Davis writes. Every interaction either enforces it or enhances it. Continue reading

Are you ready to make your brand POP this spring? The Download

As Inman announces its Marketing All-Stars, it’s time to dive deep into all the marketing expertise you’ll need to shine bright this spring. Continue reading