Flexibility drives new Real Brokerage affiliation models

As part of its ongoing effort to market alternatives to affiliating with legacy real estate brands, publicly traded The Real Brokerage has announced two new forms of partnership, Private Label and ProTeams. Continue reading

Matt Lionetti of Over Ask podcast leaves The Agency for Real

Lionetti said he believes Real’s model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too. Continue reading

Everybody but the Chiefs: 4 Kansas City real estate teams join Real

Joining the fast-moving, tech-forward brokerage are Group O’Dell Real Estate Team, The Andy Blake Group, Applebaum KC Homes and Long Real Estate, all of the greater Kansas City metropolitan area. Continue reading

Team co-led by former ‘Bachelor’ Jason Mesnick joins Real

Mesnick and his business partner Chris Dalto have left Compass and brought their Seattle-based luxury team, MDG Residential, to Real. Within its first year, the team closed more than $100 million in sales volume. Continue reading

Real caps its RISE event by announcing more agent benefits

At Real Brokerage’s 2023 RISE event in San Diego, the fast-growing brokerage announced a number of financial benefits for agents. Continue reading

New consumer app, agent financial health focus of Real conference

On the first morning of its annual conference held in San Diego, technology-driven real estate brokerage Real unveiled a new consumer-facing app with the promise of bettering the way homes change hands. Continue reading

Real adds 56 real estate ‘Legends’ in Northern California

Real Brokerage has added 56 agents through the acquisition of Legends Real Estate in Sacramento led by John Pope, a 45-year veteran of the industry. Continue reading

Stay ahead in a shifting market: The growth mindset advantage

New classes now streaming! Join Inman Access today to gain a new perspective for succeeding in today’s market and tactical business building hacks to implement in 2024. Continue reading

5 free game-changing strategies agents can employ for 2024

“Bad advice that sounds cool is still bad advice,” Sharran Srivatsaa of The Real Brokerage cautioned agents Inman Connect Las Vegas. Instead, try these five tips he suggested to set yourself apart. Continue reading

‘Catching a wave’: Nartey brings Globl RED to The Real Brokerage

“Catching Real right now is like catching a wave,” Kofi Nartey said. He sees the brokerage’s sweeping growth and adoption of technology as the way of the future. Continue reading