Closing at all costs: Are your training materials too aggressive?

Marketing expert Rachael Hite dives deep into the complex topic of sales training. With all eyes on how agents are trained to ask for their commissions, time may be up on dated sales practices that push past seller objections to get them to sign on the… Continue reading

Why agent training’s on trial in Sitzer | Burnett: The Download

This week: As Sitzer | Burnett begins, the way agents communicate on commission may be the first thing to change. Continue reading

Under their thumbs: The enigmatic homesellers behind Sitzer | Burnett

The plaintiffs in a class action antitrust suit challenging the real estate industry’s commission structure took to the stand Wednesday and Thursday to make the case that the practice of homesellers paying buyer agents is “unfair.” Continue reading

REBNY rule change will require sellers to pay buyer agents directly

As Sitzer | Burnett unfolds, the New York City trade association announced the upcoming rule change amid a nationwide reevaluation of buyer commission structures. Continue reading

Travis Kelce, Taylor Swift scoop up ‘Traylor Home’ of their own in KC

Kansas City has apparently become the center of the world as the celebrated Chiefs tight end opted for a secluded property in a gated community in the city to facilitate quality time with the “Eras” tour star. Continue reading

Agents steer buyers to homes with better commissions, study claims

The study by a trio of researchers analyzed hundreds of thousands of listings and found that those offering lower commissions to buyers’ agents received less attention and took longer to sell. Continue reading

Gary Keller, Bob Goldberg among first to testify in Sitzer | Burnett

As the long-awaited commission trial begins, the Kansas City courtroom saw opening arguments followed by testimony from industry heavy-hitters including Gary Keller, NAR CEO Bob Goldberg and HomeServices of America President and CEO Gino Blefari. Continue reading

Read the playbooks of NAR, Keller Williams ahead of Sitzer | Burnett

The National Association of Realtors, Keller Williams, HomeServices and its subsidiaries BHH Affiliates and HSF Affiliates submitted their trial briefs ahead of the antitrust trial in Kansas City. Continue reading

NAR to shed 1M members if shared commission banned, analysts say

A report released Oct. 4 by the investment banking firm Keefe, Bruyette & Woods forecasts commissions to decline by at least 30 percent as a result of ongoing threats to the real estate industry. Continue reading

Sitzer | Burnett: Live updates from the buyer-agent commission trial

The long-awaited Sitzer | Burnett commission trial is underway in Kansas City, Missouri, and Inman is covering it all live as it unfolds. Check back early and often for news, views, schedules and more. Continue reading