What a Victoria’s Secret supermodel can teach you about real estate

Carolyn Byrnes, an agent with The Carolina’s Finest team in North Carolina, didn’t expect to learn so many lessons from her Victoria’s Secret supermodel sister, Martha Hunt. But, it turns out, a lot of business principles translate from modeling to rea… Continue reading

‘Millennials should not buy homes’ and other lies consumers fall for

There’s a lot of misinformation about down payments and loans that is spread to and believed by consumers. Here’s how we can help change the false narratives at an agent level. Continue reading

5 quick Memorial Day marketing ideas for agents

Looking for a marketing plan to tie to Memorial Day? It’s not too late! Here are a handful of things you can do — all under three hours — to promote your business.
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At 70, Raffi Finds a New Voice

Children’s music legend Raffi is still crooning about baby belugas and shaking the sillies out to crowds across the country. But, this spring, the 70-year-old is turning some of his attention to others in those packed theaters: the adults. Raffi, whose… Continue reading

5 steps for getting more social media ‘likes’

Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading

4 terrible ways to get ‘likes’ on social media

Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading

Social media made simple: How to source, share and schedule

The best way to avoid being overwhelmed, wasting time and getting sucked into the addictive nature of social media is to have a plan, similar to an editorial calendar. Here are five tips for sourcing real estate content as well as how and when to sched… Continue reading

50+ content marketing ideas that’ll reel in buyers

We spend all day answering questions from clients. Turn those queries into your next blog post, YouTube video or Facebook Live segment. Here are more than 50 ideas for content related to buyers to help them get off the sidelines and become homeowners. Continue reading

Who Shares Fake News? (We Know It Wasn’t You)

Fake news sharing was an epidemic in 2016. But according to researchers, those claims seem to have been exaggerated. In a recent study, over 90% of 3,500 respondents surveyed shared no fake news at all. If most of us don’t think we were sharing fake ne… Continue reading