Working with a luxury buyer presents a very different experience than working with any other demographic. Those who are looking to purchase a high-end property are discerning and highly-informed — and expect their agent to be as well. Continue reading
Thanks to the rapid proliferation of online tools for homebuyers, the sales landscape for REALTORS© has evolved. “Back in the old days … REALTORS© kept all the information,” says Troy Owens, a leading agent with Group One Sotheby’s International Real… Continue reading
Today’s luxury consumers are decisive buyers and connoisseurs of what best suits their lifestyle. They’re also accustomed to receiving faultless service — and this expectation doesn’t change when they switch roles from buyer to seller. Continue reading
Realogy has sued a former manager of one a Sotheby’s International Realty franchises for defecting to Compass in violation of a noncompete clause. Continue reading
Executives at Coldwell Banker are open to the idea of merging the leadership of the brand’s franchises and company-owned businesses. Continue reading
In luxury real estate, agents often refer to their “sphere of influence”, their professional colleagues and contacts, past and present clients, and future prospects. It sounds like a social network, and it is. That’s why social media can be an asset t… Continue reading
It’s a fact of the real estate business: not every house is going to appeal to every buyer. Homes and neighborhoods are as varied as the people who live in them, and what draws in the corporate lawyer may repel the world-traveler. Continue reading
Will you lower your commission? Do I really need a real estate agent? Find out the most diplomatic and convincing responses to these and a number of other cringe-worthy questions that get thrown at you day after day. Continue reading
Fresh off the heels of a record-setting year, Sotheby’s International Realty announced Tuesday plans to consolidate the franchise and company-owned businesses under a single umbrella. Continue reading
As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients wit… Continue reading