5 tactics for selling ultra-high-end condos

Picture the home of any successful, high-powered character on popular television and it’s likely you’ll envision a luxury condo. In the current cultural moment, a high-end apartment is seen as the height of city living — literally and figuratively. Continue reading

Create a strong network to be a stronger real estate agent

Luxury markets tend to be niche, and that means the number of agents who understand exactly what your clients are looking for is small. Jameson Sotheby’s International Realty agent Debbie Maue knows that staying connected with other real estate profess… Continue reading

‘My Sharona’ is a real estate agent

On the 40th anniversary of The Knack’s 1979 chart-topper, Sotheby’s International Realty team leader Sharona Alperin opens up about her career and the story behind the song. Continue reading

The best advice I’ve received on marketing myself as a luxury agent

When you deal with the most selective, discerning clientele in the world, first impressions matter. So do lasting relationships. Luxury real estate agents have to cultivate both through promoting a personal brand and showcasing exclusive services. Continue reading

Leading in your community is good for business

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading

Leading in your community is good for business

“What would you like to do, how would you like to volunteer, what commitment do you like to give?” asks Sotheby’s International Realty agent Patrick O’Connor, whose practice is based out of Naples, Florida. “As a REALTOR®, you need to give back.”… Continue reading

The most common requests from luxury clients

In today’s marketplace, sellers understand it’s not as easy to put a home on the market as it was five years ago. Sellers expect perfection, attention to detail at every corner; today’s buyer wants to fall in love with a home that could appear in a mag… Continue reading

Bruce Willis slashes price on New York estate that includes 4 homes

The ‘Die Hard’ star slashed the price of his Bedford home to $9.39 million from the original $12.95 million asking price. Continue reading

Watch: How to access off-the-record luxury sales

Some real estate agents have to be secret agents as well. That’s because, in every global city, there are off-market properties that are never going to be listed openly. Continue reading

Amazon gets into real estate with major Realogy partnership

The nation’s largest real estate company and a technology juggernaut want to change the way you buy a home. Continue reading