Tag Archives: specialize

Ideal clients only: 5 steps for finding your true calling (and niche)

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Don’t fall into the “be everything to everyone” trap, Debra Trappen writes. Instead, attract your dream clients, fuel your passions and experience fulfillment by discovering your true niche. Continue reading →

Want to accelerate your business recovery? Specialize now

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When the market rebounds — and it will — owning a niche or specialization will be essential in helping agents revive their businesses all the more quickly. Agents should be preparing for that bounce back today. Continue reading →