Here’s why specialization matters for buyer’s agents

Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes. Continue reading

What to know about selling luxury, waterfront and other specialty properties

Only certain kinds of buyers are interested in specialty properties — like luxury and waterfront homes, condominiums and over-55 housing — so a one-size-fits-all marketing approach will not produce optimal results. Bill Gassett of RE/MAX Executive Real… Continue reading