Low-cost, high-impact marketing with video

“What do Christmas decorations have to do with real estate?” asked Chrissie Wright. “Connection and engagement,” she said, answering her own question. “And it has everything to do with letting our community get to know us and trust us.” Continue reading

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out … Continue reading

One platform. One device. Limitless growth.

One common complaint among agents working in this mobile, digital age: “I have to use too many different apps, devices and platforms to get my job done!” Continue reading

Luxury Agent Spotlight: Tere Foster

As the proud daughter of a European immigrant, Tere Foster of Team Foster at COMPASS in Washington knows that real estate is the true American dream. And she knows the dream is just as strong after 32 years in the industry. Continue reading

Who has time for conferences? You do!

Your to-do list is a mile long, not to mention managing your life outside of real estate. But the job of a real estate agent doesn’t start and stop with the transaction. It’s been proven that agents who invest back into their business, especially with … Continue reading

The 3 most common questions luxury buyers ask

Working with a luxury buyer presents a very different experience than working with any other demographic. Those who are looking to purchase a high-end property are discerning and highly-informed — and expect their agent to be as well. Continue reading

Using data to find your buyer

Thanks to the rapid proliferation of online tools for homebuyers, the sales landscape for REALTORS© has evolved. “Back in the old days … REALTORS© kept all the information,” says Troy Owens, a leading agent with Group One Sotheby’s International Real… Continue reading

What kind of leader are you?

World-renowned author and speaker, John C. Maxwell, says, “Leadership is influence – nothing more, nothing less.” The real essence of and starting point towards leadership is when someone realizes he or she can make a difference. Leaders see things o… Continue reading

Real estate teams should demand more. Here’s why.

Teams are often the highest contributors to brokerage sales volume, making them a critical part
of today’s real estate landscape. Teams are also one of the fastest growing segments in real estate, so it’s important for brokers to make an effort to do … Continue reading

Create an office space that engages and inspires

Great office design speaks volumes about a company – it conveys the firm’s personality while creating a welcoming space that encourages productivity and engages the community. As part of its annual awards, Leading Real Estate Companies of the World® (L… Continue reading