The key to success in any market: Brand yourself the trusted expert

This is the time to raise the bar. This is the time to step up and brand yourself as a market expert — an agent who really knows what’s happening in real estate right now. Continue reading

Insights for agents: 4 things that motivate second homebuyers

To help agents advise their clients, Pacaso compiled its 2022 Second Home Attitude Report to look at the trends, preferences, and attitudes that buyers have when deciding to buy a second home. Continue reading

How technology can benefit the showing experience

During this session at Connect Now, Supra welcomed a top agent to discuss his experience with technology and how he needed to streamline his tech stack to better service his customer. “As professionals, we want consumers to have great experiences… Continue reading

Communication pitfalls and how real estate professionals can overcome them

The following are some of the most common pitfalls agents make when managing prospect and client communications — along with solutions that ensure their next deal never slips through the cracks. Continue reading

How to monetize your lead funnel through simple nurture

This article will discuss one tool: the lead funnel. We’ll also show you how to nurture your leads through simple, practical methods to maximize your chances of making a sale. Continue reading

Mapping the future of proptech — and more

Reliable, accurate, and integrated data, tech tools can address a vast array of business challenges across industries, such as broadband coverage analysis, insurance underwriting, telecommunications network planning, utility risk analysis, and, of cour… Continue reading

3 assets every agent needs to tackle a changing housing market

Although market shifts can sometimes be accompanied by uncertainty, when agents are equipped with the right tools and resources, they are better prepared to prosper in the real estate business no matter what conditions the market presents. Continue reading

Evolve your Instagram marketing strategy for maximum reach

Social media equates to a free platform to engage with current and potential clients. It’s also a creative outlet and should be entertaining for you, too. Top performers share their advice on how to do just that. Continue reading