What really affects brokerage profitability? An insider’s look with Wendy Forsythe

Profitability is a top concern facing brokerages in the next two years, according to NAR’s 2019 Profile of Real Estate Firms. Understandably so: Today’s broker is beset by a host of external factors putting downward pressure on their revenue, with very… Continue reading

The all-in-one solution vs. best-in-class: A head-to-head comparison

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals. Continue reading

Going global? Watch out for these 3 pitfalls

For those familiar with highly regulated real estate markets like Canada and the U.S., it might come as a surprise that REALTOR® associations, Multiple Listing Services (MLS’s) and a competitive technology landscape are not the norm on the internationa… Continue reading

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading

What we learned in 2019 and what it means for you in 2020

The real estate technology landscape once mirrored the view east from central Colorado. Brokers had a clear, flat view of their options. Its definitive horizon made navigation simple, and the opportunities were easy to see. One day, the industry awoke … Continue reading

The future is now with the 3D home tour virtual experience

It’s 2020, so surely we should be living in a space-age by now? Well, while it’s not quite the Jetsons, today’s homebuying journey has certainly entered a new age. Real estate professionals are taking notice and innovating that experience by transporti… Continue reading

The 4 industry conferences top producers never miss

With busy schedules and set budgets, it can be challenging for agents to choose which annual conferences to attend from among the myriad options available. Which gatherings will yield the most useful learnings and the best opportunities to connect with… Continue reading

30 million reasons to rethink the real estate closing

For decades, real estate lagged behind other industries in technological innovation. But now the industry is making up for lost time. The first wave of technology adoption helped drive consumers’ use of the internet during the home search process to ​m… Continue reading

Beyond leads: What are other metrics of real estate marketing success?

When it comes to spreading a message in the luxury real estate space, agents are often covering familiar ground. They treasure each and every existing client and spend time and resources nurturing those relationships — yet bringing in new leads is what… Continue reading

Think Like a CEO S2E3 – Engaging Talent

Hiring is hard enough already, but how can you be sure you’re hiring talent that brings your business a twofold return? Today’s episode walks through the process that allows entrepreneurs to become true business owners by hiring talent that is motivate… Continue reading