No matter where you are in your career, the right book can fundamentally change the way you approach your business. This is especially true when it comes to marketing, where new ideas are crucial for success. We asked top-producing Sotheby’s Internatio… Continue reading
Almost fifty years ago, RE/MAX was born as a disruptive startup. The real estate industry was mostly made up of independent local brokerages that varied by size, reputation, and quality of agents. But one thing was common among most; agents surrendered… Continue reading
When it comes to real estate, every leading agent understands their micro market. For me, this area of expertise is Marin County: a naturally beautiful, sought-after community just across the Golden Gate Bridge from San Francisco. I know the weather po… Continue reading
The littlest things can make the biggest impressions. When you show a high-end home, it may very well be the small flaws — scratched wood, worn furnishings, old appliances — that stand out in a buyer’s mind, no matter how beautiful the property. Continue reading
Seasonality only exists in real estate for buyers and sellers, not for you. For the true hustlers of the industry, there is no downtime. In fact, you’re working harder when everyone else is kicking back. Why? Because that’s how you get ahead. Continue reading
Leadership can be an elusive concept. There’s no true recipe for success, as leadership styles vary across cultures and industries. However, one thing rings true – the best CEOs start by addressing mindset before taking action. Continue reading
The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading
The flourishing second home market has been a bright spot in a softer high-end real estate space. Intent to purchase is high, buyers are younger, and the drive to own a second (or third or fourth) home is influenced by the desire to experience a life “… Continue reading
Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. Continue reading
Real estate is a visual industry. Words and descriptions play their role, but imagery is the first and foremost tool of any real estate professional. That’s why it’s important to be fluent in the language of visual marketing. Continue reading