Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes. Continue reading

Make 2026 your breakout year: Audit, refresh and reignite your real estate marketing

Find your winning formula for a bigger, brighter 2026, and stay authentic and audience-focused while showcasing your unique expertise, branding and marketing expert Stacey Ross Cohen writes. Continue reading

How to turn up the volume and amplify your brand with podcasting

Your voice is your brand, CEO Stacey Ross Cohen writes. Let it be heard when you make real estate podcasting part of a compelling content marketing strategy. Continue reading

Real estate leaders weigh in on Compass-Anywhere: The Download

As the logistics of the merger unfold, members of the real estate community continue to share their thoughts on the deal. Continue reading

Switching brokerages? Here’s your ultimate brand transition playbook

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading

Take the wheel: 5 tips to steer your marketing in the right direction

Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading

Stage yourself to sell: Your personal brand toolkit

A beautifully staged home sells faster. Stage yourself with a compelling personal brand, Stacey Ross Cohen writes, and you’ll find an enthusiastic audience of buyers and sellers who need you. Continue reading

8 essentials to give your brand the ultimate curb appeal

Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading

Ryan Serhant on ‘Owning Manhattan’, bold moves, branding

In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight. Continue reading

Stand out: 6 personal branding tips for brand new real estate agents

Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you’ll see results. Continue reading