8 essentials to give your brand the ultimate curb appeal

Branding expert Stacey Ross Cohen offers tips for building a personal brand that gets your message across and positions you to dominate your market. Continue reading

Ryan Serhant on ‘Owning Manhattan’, bold moves, branding

In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight. Continue reading

Stand out: 6 personal branding tips for brand new real estate agents

Building a personal brand takes time and effort, but the rewards are well worth it. By consistently applying these Brandamentals developed by branding guru Stacey Ross Cohen, you’ll see results. Continue reading

Stand out: 7 PR strategies every real estate agent needs

Growing market share and mind share starts with public relations and successfully communicating your brand and your vision. CEO Stacey Ross Cohen offers tips for standing out with the power of PR. Continue reading

No one cares about your brokerage: Ryan Serhant

Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire. Continue reading

What’s in a name? Why naming and personal branding matter

In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues. Continue reading