Sundae nets Will Smith and a list of pro athletes in latest funding round

As-is home sales marketplace Sundae’s latest $80 million Series C funding round was jointly led by Fifth Wall and General Global Capital. Continue reading

Google searches soar for ‘mortgage’ and ‘home.’ ‘Real estate,’ not so much

Google’s data shows changes during the pandemic in home-related online searches. Some experts believe those trends hint at longterm shifts in consumer preference. Continue reading

IBuyer Sundae to open traditional brokerage in Southern California

In essence a fix-and-flip iBuyer, Sundae spends an average of $65K on each home it buys to ready it for the market. Now, its homes will sell through its sister brokerage, Sundae Homes. Continue reading

A new language for real estate, a new marketplace

My attempt to coin some terminology, add structure and provide clarity to the plethora of new real estate businesses. Continue reading

Agent extinction is not inevitable — if you’re on top of your game

Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading

Agent extinction is not inevitable — if you’re on top of your game

Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading