The Real Brokerage taps 115-agent Dean Aguilar Group in San Diego

Real CEO Tamir Poleg said Tuesday that the latest influx of agents will help further its tech adoption goals as it invests further in software, innovation and a strong online presence. Continue reading

Real acquires lending arm of LemonBrew Technologies

Agents working under the banner of The Real Brokerage can now extend mortgage services to their clients as a result of the company’s acquisition of LemonBrew Lending. Continue reading

Real Brokerage has big ambitions as it ramps up agents in Q3 and beyond

The Real Brokerage reported a third quarter net loss of $1.06 million on $39.8 million in revenue as its agents facilitated $1.44 billion in real estate transactions, up 879 percent from a year ago. Continue reading

Virtual brokerage Real sees significant revenue growth in Q2

The company also saw its agent count grow to 2,451, up 126 percent year over year, according to earnings figures released Tuesday. Continue reading

Virtual brokerage Real plans to add thousands of agents, CEO says

Tamir Poleg also believes the currently wild housing market may calm down in the near future, but he doesn’t think there’s a bubble forming. Continue reading

Agents should probably learn to play nice with institutional investors

Institutional investors are a growing presence in the housing market. The savvy agent should learn their ways — even if it feels unnatural. Continue reading

The New Normal: What if agent pay was more than just commissions?

Commissions are still king, but more and more agents are looking for alternative revenue streams in the form of stocks and profit sharing. Dive into Part 3 of Inman’s New Normal series. Continue reading

The New Normal: What if the brokerage of the future isn’t a brokerage at all?

How are brokerages evolving given that teams are less constrained by geography thanks to powerful new upstart companies, even as control of real estate technology becomes more centralized? Dive into Part 1 of Inman’s New Normal series. Continue reading

5 real estate execs share the secrets of running a remote workforce

In the face of coronavirus, brick-and-mortar real estate companies are quickly figuring out remote working options. Here’s how they can make the transition. Continue reading