Accountability vs. motivation: Which is more important now?

As a leader, you need to focus more on systems and processes and let your agents determine their own ways of ensuring accountability and motivation, writes Adam Hergenrother. Now is the time for prescriptions rather than descriptions, the what rather t… Continue reading

LISTEN: Commemorating Dr. King’s dream for fair housing with The King Center

The inception of federal fair housing and every subsequent expansion of fair housing rests on Dr. King’s willing sacrifice of his life for every American.  Dr. Lee Davenport speaks with Dr. Elizabeth Rosner of The King Center about King’s role in this … Continue reading

What you can do to support and empower women in 2023

Ring in the new year with a new resolve to improve wage growth and leadership equity for women in the housing industry. Team leader Aime Quirarte encourages all agents to make these strategic moves to help empower women in 2023. Continue reading

Ramping up referral business is more important than ever in 2023

Economic uncertainty is putting pressure on real estate agents’ databases. Hot leads have simmered, and suddenly business is harder to come by. That’s why referrals are more valuable than ever. Continue reading

Foreclosures, forecasts, fix-and-flips: What Attom’s data can tell us about 2023

Whether you’re a real estate agent or a homeowner, market conditions in 2023 are going to vary wildly across the country. Bernice Ross talks with Rick Sharga of Attom Data about what to expect next. Continue reading

On a budget? 10 lead sources with no upfront costs

If you’re looking for a way to keep your upfront costs down but still have a steady flow of leads coming into your business, Jimmy Burgess recommends these companies. Continue reading

What agents want in team culture (Hint: It’s not Top Golf and Taco Tuesdays)

The culture at your brokerage is key to retaining your team during this downturn. Livian CEO Adam Hergenrother says leadership needs to focus on production tools, not snacks and outings. Continue reading

Meredith Pierson teams up with Missy Jerfita at Compass

Following her departure from Berkshire Hathaway HomeServices, Pierson joined forces with Jerfita to build on Jerfita’s existing team and create the Jerfita Pierson Team at Compass. Continue reading

Go pro! 23 reasons top agents stand out among amateurs

When markets get tough, and 2023 is certainly shaping up that way, it’s the professionals who come out in the winner’s circle while the amateurs are left standing on the sidelines. Continue reading

Show your agents love — and build their businesses

If you want your team to come out of winter ready for the spring market, you need to create a support system that fosters momentum, writes trainer Rachael Hite. Help your team and show them appreciation with tools that capture business, not just empty … Continue reading