Zillow’s Flex model offers ‘next gen lead gen’: Mike DelPrete

Zillow’s new strategy has the company going back to its roots, doubling down on agent lead gen, and extracting more revenue from real estate commissions. Continue reading

Broker Spotlight: Howard Payson, RE/MAX Town and Country

This week, the spotlight shines on Howard Payson of RE/MAX Town and Country. Starting with six agents in 2018, he now has a roster of 124 and is opening a second office. Continue reading

Bring out their best: How to get the most out of your real estate team

Although there are many ways to get the best out of your team, it all comes down to what works best for you, according to broker and team leader Misty Soldwisch. Here, she shares her four-step process for success. Continue reading

Why the two ‘bombshell lawsuits’ will probably be duds

The certification of the class in Sitzer/Burnett v. NAR is only an initial procedural step in the litigation and there are serious issues with the plaintiff’s complaint, according to coach and author Bernice Ross. Still, however, the industry needs to … Continue reading

Win or lose, how to manage your client’s expectations

The complexity of the current real estate market means that client relationships can sour quickly, according to broker Jenny Usaj. That’s why it’s vital to set appropriate expectations upfront. Continue reading

5 signs your current brokerage is no longer for you

A vibrant culture, unlimited growth opportunities, dynamic leadership, superior support and a sound financial package should all be in place so you can become all you were made to be, says to mega team leader Carl Medford. Continue reading

What’s the worst false promise a higher-up made to you? Pulse

People aren’t always what they seem, and when trying to recruit talent, all sorts of “guarantees” can come out. That’s why we’re asking: What’s the worst false promise a higher up made to you? Continue reading

Real estate isn’t a piece of cake. So why are we selling that lie?

Why are so many real estate professionals obsessed with messaging that pretends great real estate service is “quick and easy”? According to Compass’s Leonard Steinberg, it’s time to change the narrative. Continue reading