Use seller leasebacks to give your clients more options

Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value and create opportunities, according to team leader Julie Busby. Sellers on the fence about selling are much more willing to try if they understand al… Continue reading

How to help a homebuyer sweeten an offer — without going too far

Contingency clauses are there to protect buyers and shouldn’t be dropped lightly. Here’s how agents can help advise clients navigating the tricky situations that offer-sweeteners can create. Continue reading

Zillow flexes in the face of a cooling market: DelPrete

Zillow and Realtor.com’s Q1 results shine a light on two key factors: overall revenue growth is slowing in a cooling market, and Zillow’s next-gen lead gen business, Zillow Flex, is building momentum. Continue reading

Why my opinion on Roe v. Wade doesn’t matter

Although the overturning of Roe v. Wade promises to have a massive cultural impact, some experts also posit an impact on migration patterns. Jay Thompson looks at the evidence (or lack thereof) to determine the likelihood of market disruption based on … Continue reading

Working with sellers in a market shift: 7 dos and don’ts

This is not a case of Chicken Little crying, “The sky is falling,” says team leader Carl Medford. We are headed into a real shift, and those who embrace the new reality, effectively coach their clients and respond the quickest will come out ahead. Continue reading

Passing the exam: How do we treat LGBTQ+ clients and colleagues?

According to Ryan Weyandt, CEO of The LGBTQ+ Real Estate Alliance, we are experiencing “a midterm exam for humanity.” Find out how the industry can do a better job of working with LGBTQ+ colleagues and serving all clients. Continue reading

3 ways to keep your team engaged, happy and productive during the ‘Great Resignation’ 

According to management consultant Marion Weiler, the Great Resignation means that you need to pay extra attention to your team. Here, she shares some ways to shift your focus so that your staff stays loyal and doesn’t start looking elsewhere.
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Growing a social media following takes time. Here are 4 tips to speed it up

When growing your social media audience, remember that it will be a marathon and not a sprint, says Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices. You want to build a qualified audience that will be receptive and will engage w… Continue reading

‘Reframe and repeat’: 5 ways to be a better leader for your agents 

Being a leader means not only being on top of your game but also being in touch with the needs of your agents. Santiago Arana of The Agency shares his own leadership insights. Continue reading

‘The Magic of Thinking Big’: 7 essentials for agents

What do you think is possible in your real estate business? Whatever you just thought, you’re thinking too small, according to Jimmy Burgess. Here are seven principles from “The Magic of Thinking Big” that can lead to a fundamental change in the trajec… Continue reading