Inman proudly announces the Inman Ambassadors for ICLV

This diverse group of successful real estate agents and brokers from across the U.S. and Canada will be sharing real-time knowledge from the best and brightest from the stage, dishing highlights, and relaying the action straight from the front row of s… Continue reading

Mastering delegation: What to do when you can’t do it all

Mastering the art of delegation is a critical skill for leaders ascending the ranks in the real estate industry, writes The Agency’s Rainy Hake Austin. Continue reading

Mauricio Umansky knows a thing or 2 about leveraging media coverage

No matter how many years of real estate experience you have, thoughtfully embracing and leveraging media coverage can be a highly impactful way to amplify your brand, expand your business and gain new clients. Continue reading

What is the meaning of full service?

Does “full-service real estate” really mean anything, or is it just something brokerages say to charge higher fees? Teresa Boardman looks at the service-shortfalls of so-called full-service brokerages and teams. Continue reading

5 game-changing ways to harness AI for real estate marketing

Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading

Stop trying to be Steve Jobs. Focus on these 12 principles instead

These 12 principles can act as guideposts and mile markers to measure your forward progress, writes mega-team leader Carl Medford. Do not take shortcuts. Continue reading

Swag it out: Using on-demand printing to create your own merch

Merch isn’t just for rock bands and YouTubers. DOORA Properties Creative Director Janet Pozos shares strategies for creating an on-demand product line to promote your real estate business. Continue reading

Am I too old to post on Instagram?

Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too. Continue reading

SphereBuilder, another social media engine or something more? Tech Review

SphereBuilder offers listing marketing, marketing analytics, ideas for improving your online presence and a host of features to produce and measure digital marketing. Continue reading