What’s the difference between an Instagram Story and a Reel?

This week, Sue “Pinky” Benson explains the difference between Instagram’s Reels and Stories features. Hint: They’re nothing alike. Continue reading

Want a high-producing database? Look no further than Coca-Cola

How can you level up your marketing with high-value offerings? Here’s Keller Williams VP and bestselling author Jay Papasan’s list of value adds that your sphere won’t soon forget. Continue reading

How long can home prices hold out? Here’s how I see it

When will rising interest rates, low inventory and diminishing buyer hopes translate into falling home prices? Windermere Chief Economist Matthew Gardner crunches the numbers and looks at the possibilities of a correction. Continue reading

The broker’s dilemma: To own or not to own; that is the question

New Inman contributor Lisa Troyano-Ascolese outlines the thought process behind starting or buying a brokerage and how to know if you’re really ready. Continue reading

As Sitzer verdict nears, here’s how to protect your buyer commission

While everyone waits and worries about the outcome of the current commission trial, there’s already a perfectly simple solution to defining and communicating with buyers about your commission, writes broker-owner Teresa Boardman. Continue reading

Don’t let social media become your worst nightmare

The wrong social media post is like a vampire: It lives forever and sucks the lifeblood of your reputation. Trainer Rachael Hite offers three tips to repel bad juju online. Continue reading

Christie’s International Real Estate launches major NorCal expansion

The founding real estate agents of Christie’s International Real Estate San Francisco | Marin | Wine Country hail from The Payton + Binnings Team and boast $200 million in transactions annually. Continue reading

Real-life ghost stories from really terrified real estate agents

What do licenses and ghost stories have in common? Every real estate agent has one. OK, maybe not all agents, but these believers do. Here are real-life ghost stories from agents in the field. Continue reading

As Sitzer | Burnett trial winds down, plan for what’s next: The Download

As the first of the buyer commission trials draws to a close, get to know the plaintiffs in Sitzer | Burnett and plan for the changes ahead. Continue reading