How to find the right real estate coach (and how to know it’s a fit)

By defining your goals and ensuring a good fit, coach Verl Workman writes, you can choose a coaching company that will guide you to success. Continue reading

The psychology of real estate: Understand what motivates buyers

Understanding buyer psychology is about more than closing business transactions, Darryl Davis writes. It’s about building genuine connections and guiding clients to decisions that align with their goals. Continue reading

This Women’s History Month, make your DEI outcomes measurable

Standardize planning with a simple DEI checklist, Dr. Lee Davenport writes, and share measurable outcomes along with personal feedback and stories from each event as part of your diversity, equity and inclusion efforts. Continue reading

7 tips for building a rock-solid reputation as a real estate pro

Agents who prioritize their professional reputation don’t just survive in the real estate business, coach Darryl Davis writes. They dominate it. Continue reading

Billion-dollar mergers, upheaval and a real estate reckoning

Billion-dollar deals aren’t just making headlines; they’re reshaping the industry, consultant Chris Pollinger writes. The subsequent impact will be felt by every agent, brokerage and homebuyer in the game. Continue reading

The Law of 3: A powerful marketing and branding tool for real estate

Limiting alternatives, niches and more to three, trainer Bernice Ross writes, allows you to narrow your focus and make your branding, marketing and negotiations more effective. Continue reading

The industry’s biggest names are weighing in on CCP: The Download

Leaders across the real estate landscape are sharing their perspectives on the CCP — and what its possible end would mean for consumers and the housing market. Continue reading

Trending: Community Chats, TikTok photos and LinkedIn video

Instagram tests Community Chats, TikTok refines photo posts and LinkedIn adds native video. Digital marketing expert Jessi Healey breaks down what it means for real estate agents and brands. Continue reading

Close more listings with this customized marketing proposal

Jimmy Burgess talks with team leader and managing partner Andrew Undem about his step-by-step, super-effective listing presentation and marketing proposal. Continue reading

A big week in M&A and the fate of Clear Cooperation: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading