Happy Grasshopper eyes closing gift fix with Marigold & Grey deal

Happy Grasshopper, a content marketing solution, is adding gift-giving to its services thanks to a partnership with Maryland-based Marigold & Grey, a full-service artisan gifting company. Continue reading

5 game-changing ways to harness AI for real estate marketing

Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading

Credit-building app for renters, Boom, reports $4.5M seed round

“We invested heavily into building our end-to-end software solution for rent reporting and consumer app layer and now we’re focused on revolutionizing the entire renter experience,” said Boom CEO and co-founder Rob Whiting. Continue reading

ChatGPT plugin to boost TopHap’s market data visualizations

TopHap, a geospatial data visualization company that supports the real estate industry in relocation, development and marketing decisions, is now in beta testing with OpenAI’s ChatGPT plugin, the artificial intelligence tool that is rapidly expanding i… Continue reading

The uphill battle to cash in on tech: ‘Agents don’t know what they want’

As the market for proptech nears $100 billion, executives at companies like Contactually and Trackxi are grappling with a paradox: As supply grows, demand from brokerages and agents is narrowing. Continue reading

3 Instagram alternatives so you never have to cold call again

Whether you’ve always hated cold calling or never started in the first place, these ideas from social media strategist Michelle Berman-Mickel, will help you lead gen on Instagram instead. Continue reading

MLS photo compliance drives latest Restb.ai partnership

Restb.ai, a software company that has pioneered use of computer vision, a form of artificial intelligence, in the residential real estate space, has cemented its latest multiple listing service relationship. Continue reading

Regulators are tracking complaints about ‘deficient’ financial chatbots

The Consumer Financial Protection Bureau warns of reputational and legal risks of relying on “deficient chatbots” as the primary mode of interacting with customers. Continue reading

EXp Realty rolls out new ‘My Link My Lead’ referral tool for agents

My Link My Lead will enable eXp agents to share links to eXp’s national search portal and automatically refer the leads generated outside of the agent’s service area, the company said. Continue reading

HomeZada updates, releases AI chatbot interface

In a seemingly unstoppable trend, HomeZada is the latest proptech player to enhance its product with artificial intelligence to handle a number of common functions for users. Continue reading