How 1 luxury agent livestreamed his way to listing an NBA star’s Texas mansion

When viral internet personality Kai Cenat called asking about a property outside of Erwin Nicholas’s market, he didn’t blink. The call led to him listing former San Antonio Spurs player Tony Parker’s 53-acre pad with a private waterpark included. Continue reading

How to craft bespoke marketing for ultra-high-net-worth buyers

Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Continue reading

‘Small acts of kindness’ abound in Texas Hill Country flood aftermath

A flash flood devastated Texas’s Hill Country over the Fourth of July weekend, killing more than 100 residents. Real estate professionals have stepped in to help. Continue reading