5 tips to make your mission statement more meaningful

Expressing the values that guide your organization can feel like a team-building exercise or corporate technicality. In reality, though, it’s central to ensuring that you (and everyone in your business) understand what matters most. Continue reading

No, it’s not 2008: How to talk to your clients about Silicon Valley Bank

The meltdown of Silicon Valley Bank has sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market.
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Is your trash talk violating the Code of Ethics?

Whether you’re talking about the competition or complaining about your broker, Article 15 precludes you from going too far. Broker Troy Palmquist lays out the case for watching your words to avoid violating the Code of Ethics. Continue reading

Team structures are absolute nonsense: The Real Word

This week, Byron Lazine and Nicole White are talking about teams, teamerages, and expansion teams and their effect on rankings, how agents can help buyers obtain down payment assistance, plus topics from left, middle and right. Continue reading

Team structures are a trainwreck. Here’s why it’s ruining rankings

Before the 2023 rankings, let’s get this figured out, writes broker Troy Palmquist. Are some of the biggest teams in the industry really brokerages or teamerages (or vice versa) and how does that affect the way they’re ranked? Continue reading

Thinking of switching brokerages? 13 to-dos as you head out the door

If you’re brokerage shopping for 2023, this may be the perfect time to plan your change and execute on it. Broker Troy Palmquist tells you how to do it right and ensure the change is a positive one. Continue reading

It’s the disruption, stupid! Redfin Now and the end of iBuying as we know it

As Redfin winds down its operations, Opendoor and Offerpad are the last ones left for the most part — and they’re both struggling. Was iBuying a flash in the pan or is everyone simply looking in the wrong direction? Continue reading

It’s time for the mortgage industry to create meaningful options for homebuyers

Although mortgage companies go all-in on layoffs and bemoan the state of the industry, they’re failing to provide truly helpful solutions that would reassure buyers and get them into homes. Broker Troy Palmquist calls on big banks and MLSs to promote s… Continue reading

7 reasons you should seriously (re)consider LinkedIn

If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading