In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has b… Continue reading
National homebuilder Lennar announced this week that it has partnered with San Francisco-based SkyNav to showcase a Summerville, South Carolina, master-planned community called Summer’s Corner. Continue reading
As Will Rogers famously said, “You never get a second chance to make a first impression.” In our high paced, data-driven world this phrase has never been more accurate. Research shows that we now form our first impression in just a tenth of a second. Continue reading
In a recent Next Avenue story, we examined the ubiquity of mobile health apps. Now, our focus shifts to a more expansive view about digital health technologies and on how these technologies are not only playing out today, but what their impact will be … Continue reading
Although the tool is geared towards consumers, Huang says real estate agents can use View in My Room 3D to do on-the-spot staging that helps buyers make a home purchasing decision or help sellers make a design choice that could potentially boost a hom… Continue reading
Revenue at eXp World Holdings, parent company of virtual brokerage eXp Realty, rose to 212 percent year-over-year during the final months of 2018, helping lift the company’s total take for the year to a record $500.1 million. In an earnings repor… Continue reading
Radical Galaxy Studio recently launched a tour product for agents who sell new-build condos, residences and apartments from showroom floors. It’s a VR content management system called Ground Control, no VR headset required. Continue reading
The rise and acceleration of artificial intelligence; real estate technology becoming faster, easier and more automated; and the strong emphasis on relationship-building are a few 2019 trends that were solidified at Inman Connect New York by a range of… Continue reading
Before Glenn Sanford launched eXp Realty, he was running multiple teams of agents across several cities for Keller Williams, too busy to innovate. Continue reading
When staging a property, brokers want to evoke a sense of what life is like inside the home. Buyers who come through should be able to imagine their own lives in the space — including entertaining and family gatherings. Continue reading