In situations where buyers can’t visit homes in person and even agents may have limited access to the properties they’re marketing, how can luxury real estate listings provide a superior presentation online? Continue reading
Leverage your 3D Matterport Tour with these five simple steps to create a compelling “virtual video sizzle reel” that captures attention and shows your current and prospective clients that you’re adapting to today’s fluid market environment. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, as coronavirus and its economic consequences make their way toward middle America, they’ll look at which cities are best positioned for re… Continue reading
The coronavirus pandemic is forcing agents to do much more of their previously face-to-face business over a computer. Here are a few novel ways to make it work. Continue reading
An open house is a great opportunity for a homebuyer to get a feel for a property firsthand so they can decide if it’s a good fit — so what happens when they can’t visit in person? For those who are able, it’s worth offering a virtual open house, but i… Continue reading
Luxury real estate agents have to connect with clients half a world away, and while we’re well-equipped for remote work, there are certain situations that pose challenges — including now, as clients around the world are being requested to practice soci… Continue reading
What makes a runner in a race strive to run harder and faster? Peer pressure, that’s what. Without the other runners, there is little for a single sprinter to achieve except perhaps a personal best time. It takes other competitors running shoulder-to-s… Continue reading
Real estate is a visual industry. Words and descriptions play their role, but imagery is the first and foremost tool of any real estate professional. That’s why it’s important to be fluent in the language of visual marketing. Continue reading
The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading
In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has b… Continue reading