Tag Archives: website traffic

5-second rule: What a homepage needs to make visitors stay

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Marketing expert Jon Krabbe shares strategies that optimize your website to immediately engage visitors, reduce bounce rates and improve lead capture. Continue reading →

Zillow Showcase listings get marketing bump with analytics

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Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading →

Zillow Showcase listings get marketing bump with analytics

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Available to agents whose sellers’ properties are leveraging Showcase, the insights dashboard is designed with transparency in mind, allowing agents to unravel which home features may be leading to more online attention. Continue reading →

CoStar-owned UK portal accused of making ‘misleading’ traffic claims

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The portal wars in the UK are heating up, as CoStar-owned portal OnTheMarket (OTM) fights accusations of using “misleading” traffic data to dethrone competitor Zoopla as the second-most trafficked home search site in England, Scotland, Wales and Northe… Continue reading →

Homes.com earns top 100 finish on global SEO ranking list

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German search engine optimization (SEO) platform SISTRIX ranked portal Homes.com No. 43 on a list of fastest-growing domains in the U.S. The company has been ranking domains for 15 years. Continue reading →

Realtor.com CEO ‘loves’ heated competition with Homes.com

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Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers. Continue reading →

Traffic data is the weapon of choice as portal wars heat up ahead of Q3

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Ahead of Q3 earnings, Inman took a dive into the top five real estate portals’ traffic data. Zillow still leads the pack, but stiff competition has emerged from old — and new — industry entrants. Continue reading →

Boost your traffic: 3 Google Analytics stats you need to track

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A lot of real estate professionals have heard of Google Analytics — but few really use this powerful tool to grow their audiences. If you find it (understandably) hard to navigate, here are the top stats you need to focus on. Continue reading →