Welcome to our new recurring column, “Tales from the field.” Sourced from various pros all over the country, these short stories recount what agents are seeing on the front lines and what others can learn from them. This week, broker-owner Laurie Westo… Continue reading
Online real estate giant Zillow has begun airing its first-ever iBuyer TV ads, which lean heavily into the company’s widespread name recognition and play up the program’s ease of use. Continue reading
Friday’s rally is particularly notable because other than installing Rich Barton as CEO, the company appears to be largely staying the course it laid out in prior earnings calls — including doubling down on the very programs that had previously spooked… Continue reading
Formally launched this month after a three-month soft release, the company charges owners $250 for use of the platform, which includes a website and productivity dashboard for the home. Continue reading
What you need to know about this fast-growing category of real estate tech, where it’s available and how to use it to grow your own business. Continue reading
News that Opendoor, the Arizona-based iBuyer, acquired discount brokerage Open Listings was met with concern and cautious optimism as some agents called the move a “wake up call.” Continue reading
There’s more than just high prices keeping Opendoor, OfferPad, Knock and Zillow Offers out of Northeast housing markets. Continue reading