The Agency’s president on strategic steps for success in 2024

According to The Agency’s Rainy Hake Austin, meeting the challenges of 2024 will require you to get in touch with an essential truth about the real estate business: You’ve never arrived. Continue reading

How to find (and harness) your distinct marketing voice

Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading

Here’s what it takes to be a full-service real estate agent

A full-service agent provides superior service and focuses on the client’s best interest. That’s what sets their performance apart, according to The Agency’s President Rainy Hake Austin. Continue reading

7 seize-the-summer real estate marketing strategies

Summer is in full swing, and the real estate market is heating up along with the weather. It’s time to update your marketing for the season, Rainy Hake Austin writes. Continue reading

Mastering delegation: What to do when you can’t do it all

Mastering the art of delegation is a critical skill for leaders ascending the ranks in the real estate industry, writes The Agency’s Rainy Hake Austin. Continue reading

How to encourage collaboration among your staff and agents

A sense of team spirit between staff and agents boosts morale and makes clients feel like they have more resources at their disposal, according to The Agency’s Rainy Hake Austin. Continue reading

7 ways to motivate your agents during a slow market

As agents adjust to changing realities, brokers and team leaders should make it clear that opportunities for growth don’t go away just because the market is in a transition. Continue reading

How to maintain a boutique feel as your brokerage expands

Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand. Continue reading

Make it count! How to plan your 2023 marketing budget

As the last couple of years have shown us, the only thing we can rely on is change, according to The Agency president Rainy Hake Austin. Clear out some time on the calendar to put the necessary thought into nailing down your marketing budget this year … Continue reading